Birthstone bracelets from $499.00

Saint John’s home of


fine jewellery and custom designs since 1992.

For more than two decades, we’ve been Saint John’s proud local jewellery shop. Whether you’re looking for the perfect engagement ring, a stunning anniversary gift or a durable watch strap, we’re eager to lend our passion and expertise. In addition to selling reputable fine jewellery, we love developing custom designs that encompass your specific journey, interests and passions.

Our legacy

is defined by extraordinary products, a welcoming atmosphere and outstanding customer service. Whatever you’re looking for, our courteous and experienced team is more than happy to assist you.

Our Owner

With more than 44 years of experience, Wayne Smith’s knowledge and devotion extends far beyond beautiful jewellery. Whether it’s advising customers out front or gift wrapping in the back, he does all that he can to ensure our customers feel at home in our store and secure in their purchase.

At W Smith you’re not just buying from a local jewellery store, but from one of the most seasoned, dedicated professionals in the industry.

(506) 652-5675 | 39 King Street, Brunswick Square Level 2, Saint John, NB E2L 4W3 | Located in the heart of Uptown Saint John