About Us

Our Legacy

Our legacy is defined by extraordinary products, a welcoming atmosphere and outstanding customer service. Whatever you’re looking for, our courteous and experienced team is more than happy to assist you.

For almost three decades, we’ve been Saint John’s proud local jewellery store. Whether you’re looking for the perfect engagement ring, a stunning anniversary gift or a durable watch strap, we’re eager to lend our passion and expertise. In addition to selling reputable fine jewellery, we love developing custom designs that encompass your specific journey, interests and passions.

As a locally owned company and one of Atlantic Canada’s most reputable jewellers, we proudly support our community by providing personalized service to each person that enters our store. With more than than 110 years of combined industry experience, our owner Wayne Smith and his dedicated team are prepared to help you find that ideal gift or complementary accessory. Along with sales, we offer on and off site jewellery and watch repairs, appraisals, gift cards, local and worldwide shipping or an expert opinion on any jewelry issue you encounter.

Wayne Smith Owner

Our Owner

With almost 50 years of experience, Wayne Smith’s knowledge and devotion extends far beyond beautiful jewellery. Whether it’s advising customers out front or gift wrapping in the back, he does all that he can to ensure our customers feel at home in our store and secure in their purchase.

At W Smith you’re not just buying from a local jewellery store, but from one of the most seasoned, dedicated professionals in the industry.

Please feel free to contact us.

We have jewellery professionals ready to help.

Contact Us